UTM Link Builder
Build campaign-tracking URLs with UTM parameters — instantly.
How to use
Enter your destination URL and the campaign source, medium, and name. Optionally add term and content. The tracking URL updates live below — click Copy to grab it.
About this tool
Compose clean, correctly-encoded campaign URLs with UTM parameters for Google Analytics and other tools. Fill in the source, medium, and campaign (plus optional term and content) and copy a ready-to-share tracking link. It runs entirely in your browser — nothing is uploaded.
What you can use UTM Link Builder for
- Tag a newsletter link for campaign tracking
- Build a paid-social ad URL with source and medium
- Differentiate A/B creative with utm_content
- Track a specific keyword with utm_term
Frequently asked questions
What are UTM parameters?
UTM parameters are tags added to a URL (utm_source, utm_medium, utm_campaign, utm_term, utm_content) that let analytics tools attribute traffic and conversions to specific campaigns.
Which parameters are required?
Source, medium, and campaign are the standard required trio. Term and content are optional and typically used for paid search keywords and A/B variants.
Are the values encoded correctly?
Yes — spaces and special characters are URL-encoded so the link works reliably, and existing query parameters on your URL are preserved.